The baby's father Matt Bellamytweeted it last night.

Bingham "Bing" Hawn Bellamy was born on July 9.  Microsoft presumably sent a thank-you note for the name.

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Kate Hudson signed on to do another campaign with Ann Taylor. 

In addition to renewing her contract, Ann Taylor is also letting Hudson design her own clothing collection. 

The move shows that she's been a bigger success than past short-lived Ann Taylor spokeswomen Demi Moore and Julianne Moore. 

Hiring Hudson again shows that execs are serious about appealing to a younger audience. Hudson, a 33-year-old mother of two young children, speaks to a different clientele than Demi Moore. 

An Ann Taylor executive once told me that the company was troubled by comparisons to Talbots, which now tailors to women in their fifties. 

Ann Taylor's stodgy image was apparent in an episode of the popular HBO show Girls. 

Allison Williams' character Marnie is turned down for a job because she is wearing a boxy suit that is purportedly from Ann Taylor. 

"Where does one get an outfit like that?" the interviewer asks, to Marnie's embarrassment. The message is clear: the brand just isn't perceived as "cool." 

It's possible that hiring Hudson to upgrade its image could work, wrote Hayley Phelan at Fashionista.com. 

"While we doubt the brand will ever be a hit among young trendsetters, we do think it could stake its claim to the slightly older demo of cool moms and career women, who are a bit conservative but also fashion-savvy," Phelan said. 

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Kate Hudson posed for InStyle's July issue, in which she discussed "fashion, body image & dating the world's most famous men." The magazine, however, forgot one pretty important detail in its coverage of the starlet. 

InStyle left out any mention of Hudson's new movie "Wish I Was Here," also starring Zach Braff. To apologize for the oversight, the publication ran a correction in its August issue. 

According to Ad Age, the editor of the story didn't realize that the error had been made until after the magazine went to press. Hudson and her people apparently did not request any formal apology from the publication for the blunder.

InStyle editor Ariel Foxman said one of the main reasons the actress was on the cover was because of her latest project and so he felt the magazine's readers should know about Hudson's work. 

The magazine ran this statement at the front of its latest issue: 

"CORRECTION We regret that in a feature on Kate Hudson in our July issue (p. 169) we did not mention her new dramedy with director Zach Braff, Wish I Was Here (in theaters July 18)."

SEE ALSO: American Apparel Is Sorry For Its Epic July 4th Social Media Fail

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Kate Hudson works hard for her fit bod. The How to Lose a Guy in 10 Days actress admitted to Us Weekly at her mom Goldie Hawn's charity event Love In For Kids on Nov. 21 that she works her "ass off" to stay in shape and there's simply no other secret to looking good.

After dishing that she loves a "real serious double double burger, fries, and Coke," the Fabletics designer, 35, admitted that she has to work hard in the gym to maintain her perfect physique.

"You [have to] work your ass off, that’s the only way. [And] you have to eat right," Hudson told Us. "Everybody wants some sort of secret and there just isn’t, it’s just you have to work out."

The mom of two, who has been practicing Pilates for 15 years, said the key is to be consistent with your workouts. 

"I wouldn’t say [I work out] a lot, just consistently…People think for some reason you have to work out for two and a half hours…but, it can be little. It can be 20 minutes, it could be 40 minutes, but you have to [get it in]," she said. "You can’t do like two weeks and go like do two days and then take a week off and then do three days and then go, ‘Why aren’t I [seeing results?] I don’t get it.' You know, you just got to do it — sad, like anything else in life!"

In an interview with Shape magazine, the bubbly blonde added she also turns to a cleanse every now and then. "I've eaten in all sorts of different ways over the years. I like to do juice cleanses twice a year for five to seven days, or food elimination cleanses where I just eat super clean," she said, before adding that she still indulges. "Other than that, I eat everything. I just love food. I love bread. I love pasta."

PHOTOS: Kate's bikini body

SEE ALSO: Here's How Jake Gyllenhaal Lost 30 Pounds For His New Movie 'Nightcrawler'

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People are retaliating against Kate Hudson's athletic-wear company, Fabletics, and its parent company, JustFab, BuzzFeed reports.

JustFab, which is home to Fabletics and several other fashion retailers, including the Kardashian-affiliated ShoeDazzle, operates on a membership basis.

Members receive discounted apparel (athleisure clothes, in Fabletics' case) through subscriptions.

Fabletics boasts that it is cheaper than the athletic-wear stalwarts Lululemon and Nike— and it has the added bonus of its celebrity endorsement.

But it seems to be all downhill from there. BuzzFeed says that JustFab avoids actually telling members they are opting into subscriptions; the company calls subscribers "VIP Members."

These VIPs are then billed on a monthly basis, and it's tough to get out of the billing cycle. 

JustFab told Business Insider that it provides at least 15 separate notifications to customers, many before their first checkout, and noted that members can opt out of being billed each month if they don't want to shop. 

That monthly opt-out, though, requires members to sign in and click a "skip the month" button every month. Cancelling the subscription entirely takes a phone call.

Complaints about the business' automatic billing policy have led district-attorney offices in California to investigate the company.

"We were concerned that consumers had signed up for essentially a shoe or an outfit of the month club without enough disclosures where the consumer could determine that," Kelly Walker, Santa Cruz County assistant district attorney, told BuzzFeed. "This is becoming a business practice that we're becoming very concerned about. We are setting up a task force here in California just to deal with these companies with automatic renewal or automatic negative option sales programs."

Customers have taken to Twitter to express their frustration.

JustFab has over one thousand complaints filed with the Better Business Bureau, which is not good for a company reportedly valued $1 billion.

"From day one, we have been upfront about our flexible subscription model, the value it creates for our customers, and its terms of service," a JustFab representative told BuzzFeed. Cofounder and co-CEO Adam Goldenberg told BuzzFeed that these complaints made up "a very, very small minority" of customers.

Fabletics and JustFab have responded on Twitter to several complaints as well.

SEE ALSO: Lawsuit accuses Jessica Alba's $1.7 billion startup Honest Co. of selling 'deceptively' labeled products

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Earlier this fall, subscription retail company JustFab — which houses Kate Hudson's Fabletics — was a part of a scandal, with many people calling the company a huge scam.

In September, Buzzfeed released an in-depth report of JustFab's misleading subscription service — which calls subscribers "VIP members." Members were complaining that they didn't realize they were signing up for a $39.95/month subscription — and they claimed the company made it difficult to cancel.

The company has amassed over one thousand complaints to the Better Business Bureau.

"The vast, vast, vast majority of our customers not only understand the VIP model, they also really like it," CEO Adam Goldenberg said to Bloomberg." When you're bringing in hundreds of thousands of new customers a month, you're not going to get everything right."

Now, JustFab is taking action. The company is investigating those complaints and the company's customer service methodologies, Bloomberg reports.

Bloomberg highlighted that JustFab will hire an auditor to look at the company's customer service operations, as well as a team to focus on "member satisfaction."

Perhaps most notably, Bloomberg reports that JustFab is considering offering members the opportunity to unsubscribe from the service online. However, Goldenberg maintained that wasn't a certainty. "Maybe in the future we'll roll that out," he said to Bloomberg.

That could potentially solve many problems — a huge caveat noted in the Buzzfeed expose was that JustFab didn't let members unsubscribe online. They had to call in to do so.

Some experts think JustFab's model is successful, albeit misleading.

"It's a model that allows [JustFab] to make more money ... Unfortunately, misleading marketing works. And that's what this company is, in some part, using to be so successful," Bonnie Patten, executive director of Truth in Advertising, said to Bloomberg.

SEE ALSO: Lawsuit accuses Jessica Alba's $1.7 billion startup Honest Co. of selling 'deceptively' labeled products

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NOW WATCH: One of America's longtime wardrobe staples could become extinct

Fabletics, Kate Hudson's athletic-wear company, looks like it wants to duke it out with its competitor, Lululemon.

The company has posted two videos to YouTube that seem to directly mock the extremely popular athleisure brand.

In one video, Fabletics targets Lululemon's see-through pants. The company blamed the sheer pants on a supply-chain issue, which was fixed two years ago.

A customer tries to return a pair of pants because they're see-through, to which a saleswoman responds, "Our sheer design helps skin breathe."

There's a flashback to the customer's unfortunate yoga-class experience beforehand.

"Leave something to the imagination with Fabletics," a cheery voice on the commercial quips.

In a second video, Fabletics takes a jab at Lululemon's prices.

Lululemon raised the prices of some of the brand's pants in September. To be fair, the prices of many of Nike's women's pants are on par with Lululemon's.

Still, that hasn't stopped Lululemon's fans from speaking out when they've been unhappy with price hikes.

In the video, the same saleswoman increases the prices of the pants at the register because they're "new and improved — they're black!" The price of the pants increases again, which, according to the salesperson, means that "they just got even more exclusive."

Fabletics' jabs at Lululemon come at an interesting time for Fabletics. This fall, many people were calling Fabletics — and its parent company, JustFab — scams, citing how the brand's "memberships" made it exceedingly difficult to terminate subscriptions.

Business Insider has reached out to Lululemon for a comment and will update when we hear back.

SEE ALSO: People are calling Kate Hudson's wildly popular clothing company a 'scam'

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The real winner at this year's Golden Globe Awards? Kate Hudson's abs.

The 36-year-old actress proudly displayed her toned upper abdomen in between sheaths of metallic Michael Kors fabric.

But there's a secret behind Hudson's abs of steel.

Hudson follows the "Alkaline Diet," meaning "no dairy, no wheat, gluten-free, no meat, and no sugar," she explained to Glamour. 

"I just cut all of that out," Hudson added. "And no wine and no beer — only vodka and only tequila, straight up."

Technically, alcohol and caffeine aren't allowed on the diet, but Hudson says she doesn't always follow it strictly.

"I'll cheat when I want to," the mother-of-two admitted to Harper's Bazaar. "I could be at a movie theater and throw down on some popcorn and Milk Duds, or at an Italian restaurant and I'll have my pasta. So I try not to make it about dieting, I try just to make alkaline my normal and then have fun."

The theory behind the alkaline diet is that some foods cause your body to produce acid, which is bad for you, explains WebMD.

The diet "aims to keep the body's pH between 7.35 and 7.45 to create harmony and reduce the strain on the body's digestive system," according to one cookbook. "How? By avoiding 'acid forming foods' and replacing them with plant foods and whole grains."

Followers of the alkaline diet instead eat mostly fruits, vegetables, soybeans, tofu, some nuts, seeds, and legumes. 

Victoria Beckham first popularized the diet in 2013 when she tweeted about an alkaline diet cookbook.

Story by Aly Weisman and editing by Kristen Griffin

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SEE ALSO: Jimmy Kimmel lost a ton of weight on this crazy diet

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Celebrity Kate Hudson flaunted her abs at the Golden Globes on Sunday, saying that she stays slim and healthy by following what's called an alkaline diet.

Her abs were even named"the real winner of this year's Golden Globes."

So how'd she get them?

"I live by a rulebook of eating alkaline — no meat, no dairy, no gluten, I try to stay away from sugar," she told People Magazine.

The idea behind the alkaline diet is that certain foods, like meat, wheat, refined sugar, and processed foods, fire up acid production in your body, which can cause numerous health problems like bone loss, muscle loss, and back pain.

By avoiding these acid-producing foods and sticking to more alkaline (nonacidic) promoting foods, you can maintain a healthy blood pH level, lose weight, and ward off these adverse health affects — at least that's what alkaline proponents would have you think.

Not so fast

If this sounds odd, you're right. In fact, it's more than odd — it's bogus.

What you eat has little affect on the acid concentrations in your blood, which hovers around a pH level of 7.4 — neither extremely acidic (pH level of 0) or basic (pH level of 14).

Diet will, undoubtedly, impact the acidity in other parts of your body, namely urine, but your kidneys work hard to maintain a steady blood pH level.

For example, one small 2002 study found that a diet high in protein with limited carbohydrates had a strong impact on urinary chemistry and acidity, but very little change in blood chemistry or pH.

But don't write off the alkaline diet just yet.

While the reasoning might be baseless, the foods you eat on this diet actually make up a relatively well-balanced meal plan, and may, in fact, help promote certain health benefits — but not for the reason that alkaline proponents think.

Why it works

As Hudson mentioned, the alkaline diet is "mostly to completely vegetarian."

It focuses on eating fresh fruits and vegetables while completely eliminating food that can prompt allergies like dairy, wheat, eggs, peanuts, and walnuts. Also, it strongly limits salt, sugar, caffeine, and alcohol intake.

Studies have found, time and again, that fresh, fiber-packed fruits and vegetables beat packaged, processed foods any day when it comes to feeling full, losing weight, and getting nutrition.

But it's not because of the acid, or lack of, that fruits and vegetables help the body produce. It's because of the vitamins, minerals, and pigments you get in plants that you simply can't find inside of a box.

Here are some of the proven health benefits of a diet rich in fruits and vegetables:

• Foods like kale, spinach, and zucchini, for example, are rich with the pigments lutein and seaxanthin that researchers found may help prevent cataracts and macular degeneration — the leading cause of vision loss affecting more than 15 million Americans today, according to the American Society of Retina Specialists.
• Other proven benefits include controlling or preventing hypertension, lowering the risk of heart disease, and shedding pounds.

False vs. true claims

But what about those other problems the alkaline diet claims to help prevent, like bone loss, muscle loss, and back pain?

According to a detailed analysis of the medical literature: "There is no substantial evidence that this [diet] improves bone health or protects from osteoporosis."

On the other hand, a three-year study found that a diet rich in potassium, which can be found in many fruits and vegetables, helped preserve muscle mass in a group of men and women older than 65 years.

And as for back pain: Alkalizing minerals, such as calcium, magnesium, sodium, and potassium have been shown to help ease back pain. You can find these types of minerals either as supplements or in certain fruits and vegetables.

Ultimately, the alkaline diet — as well as many other plant-based diets— promotes healthy eating, and a healthy body will inevitably follow as a result. But don't be fooled into thinking the acidity of your blood has anything to do with it.

UP NEXT: 8 science-backed reasons to go on a plant-based diet

SEE ALSO: Dietitians, nutritionists, and food psychologists got together and ranked the best diets of 2016 — here's their top 10

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NOW WATCH: 6 'healthy' eating habits you are better off giving up

We fell for Paul Newman's acting talents long before we bought his salad dressing.

And Dr. Dre mapped the future of hip-hop before his Beats headphones made him incredibly rich. 

Actors and musicians often step outside of entertainment and expand their names' power into the retail, restaurant, liquor, and investment industries.

Sometimes, these side businesses rake in enough that it's surprising they aren't what the celebrity is primarily known for.

Check out these 15 celebrities who invested in other areas and hit big:

SEE ALSO: 25 celebrities you didn't realize are really tall

Ashton Kutcher — A-Grade Investments

You have a lot to thank Ashton Kutcher for.

The “That ‘70s Show” actor’s A-Grade Investments put money into Uber, Airbnb, Spotify, Shazam, and Soundcloud. In 2010, Kutcher cofounded the venture-capital firm, which invests in technology startups (“problem solvers,” he said), with entertainment manager Guy Oseary.

In 2011, The New York Times reported that the investments likely ranged from $50,000 to $200,000. TechTimes reported that he had $100 million worth of investments in 2014. So it’s not hard to understand why he tried to do some free promotion on “Two and a Half Men.”

Magic Johnson — Magic Johnson Enterprises

The NBA legend founded his investment company in 1987 with a mission to strengthen urban and underserved communities.

Throughout the history of the company, he's had deals with Pepsi-Cola, Sony Retail Entertainment (to create the multiplexes of Magic Johnson Theatres), T.G.I. Friday’s, Founders National Bank, 24 Hour Fitness, Burger King, Best Buy, and more. In 2010, his deals to sell his stake in the Los Angeles Lakers and his 125 Starbucks stores netted him about $100 million. In 2012, he became co-owner of the LA Dodgers, a purchase of $2 billion. MJE is reportedly worth $1 billion.

Magic on the basketball court, and magic in the boardroom.

Jessica Alba — The Honest Company

In 2011, the “Dark Angel” and “Fantastic Four” actress cofounded The Honest Company, which supplies nontoxic household products and has a promise of transparency with its Honestly FREE Guarantee to tell customers the origins of the products. Though its claims have faced scrutiny, the company was valued at $1.7 billion in 2015. That’s a lot of diapers sold.

Last month, Cher tweeted to more than 3 million followers about Kate Hudson's athletic wear brand, Fabletics. 

She didn't enjoy shopping on the site, and many people chimed in to say they had a similar experience. 

Here's what she wrote:

In a recent interview, Shawn Gold, Corporate Marketing Officer of TechStyle (formerly Just Fab Inc.) told Business Insider that he reached out to the superstar's agent, and then Cher herself called him back. He was surprised, he said.

"She felt really bad," Gold said, saying that she "didn’t mean it to turn into a global news story." Gold said that Cher told him that she "just didn't like the quiz and she just wanted to see the merchandise."

 Gold said she said that she "heard great things about the product [and] just wanted to see it and try it, so we sent her some product and ... we'll see how she responds to that."

CEO Adam Goldenberg was glad she was talking about the brand at all, even though the circumstances weren't exactly ideal.

"It was frustrating, because ... look, we love Cher; she’s a fashion icon," he said, noting that "well, that's sort of cool Cher’s talking about us [but], on the other hand, I wish she said something nicer."

"I think the whole thing got very blown out of proportion, because she just didn’t like the quiz, she hadn’t bought the product," he said.

Fabletics requires potential customers to take a quiz detailing their style preferences. It consists of several steps and questions.

"The quiz isn't for everyone," Goldenberg said, "it is very unique to our business. We use that data to figure out sizing, inventory to buy."

"I think if she would have taken the 30 seconds and gone through the quiz ... she would said have said, 'wow, this is pretty cool.'"

He reiterated that "the quiz and the shopping experience isn't for everyone."

The same could arguably be said for Fabletics and its freshly renamed parent company, TechStyle. TechStyle's subsidiaries primarily operate on membership bases, and have thereby been subject to complaints from consumers about recurring charges and difficult-to-cancel memberships, specifically after an investigation from BuzzFeed shed light on consumer frustrations.

Goldenberg told Business Insider that it has been working to improve its customer service issues and that the company has "dramatically, dramatically" reduced complaints. It has been focusing on making sure it has proper disclosures about the way the program works, and it has been rolling out online cancellations to facilitate terminating the membership. Goldenberg also stressed that an overwhelming majority of its customers are satisfied with the product.

It's also in the process of opening up would could be between fifty and one hundred brick and mortar retail stores within the next five years, Goldenberg said.

SEE ALSO: Lululemon has a cooler older sister — here's what it's like to shop there

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NOW WATCH: We did a blind taste test of fast-food burgers

Shawn Gold is CMO of Fabletics.

It might seem counterintuitive to start a successful online business only to open stores with actual people and products in them.

But Apple and Warby Parker, two of the world’s five most valuable retailers in terms of sales per square foot, started online and opened stores later. KPCB’s latest Internet Trends report predicts that more companies will soon follow their lead.

Even Amazon announced it's opening more bookstores, which is ironic given what its online business did to so many incumbents, like Borders.

The trend isn’t about overconfident e-commerce executives, though. There’s real value here, and Fabletics is looking to capture some of it.

Let me lay out why and how.

15% of all clothing and accessories are sold online, with an anticipated year over year growth rate of 20%, according to Goldman Sachs' 2016 DotCommerce report. If Goldman’s ambitious projections are accurate, more than 50% of the market will remain in brick-and-mortar stores by 2020.

Half of a giant market is a lot to ignore — even for organizations built online. In fact, today's e-commerce companies can maximize the benefit of physical stores to their bottom line with less investment than ever.

Opening in a city used to mean you’d have to open 15 stores in a day so you could afford a big local ad push. You had to have multiple locations to generate enough revenue so you could build brand awareness. That blanket-the-town approach is no longer necessary. Even the biggest investments – in ad spend, product offerings and physical locations – are informed by deep data, reducing risk and cost.

Brands like Warby Parker and Bonobos already advertise and ship nationally, so they can afford to focus on fewer stores in better locations.

At Fabletics, retail introduces our products to consumers who are uncomfortable with online ordering. It allows us to service existing online customers at an even higher level. It’s the paradox and payoff of going from online to off.

Our next 18 to 24 stores will be where our online customers are and where brand awareness is strongest.

Since we already have deep data about our online customers, we can customize what we stock in a given store. Local customers will consistently see products on the rack that are more likely to appeal to them. Unpopular merchandise, which a traditional retailer would eventually have to sell at a deep discount, is dramatically minimized.

We also use Omnicart software to reveal how customers are reacting to our stock.

It sends alerts if customers repeatedly take an item into a dressing room but don’t buy — or they’re consistently buying a size larger or smaller than normal. Potential fit and fabric issues are rapidly addressed.

Plus, if a size or product is out, an employee can use the software to add the product to a subscriber’s online shopping cart for subsequent delivery.

We're seeing that our customers with a store nearby have twice the lifetime value as those without one. These customers also report much higher satisfaction.

All this has encouraged us to double down on retail. Over the next few years we plan to put a store within a convenient drive of 80% of the US population.

Interestingly, about half of our retail customers had not shopped with us online before coming to the store. (For some, there’s no replacement for trying on a pair of leggings in a fitting room.) Of these new retail customers, half end up joining our online membership program to access discounts.

It’s true that the old model of retail is dying. But there’s still a place for physical stores for brands that are built online.

Shawn Gold has over 20 years of experience in communications planning, content strategy and revenue optimization for consumer facing internet companies. Shawn is currently Corporate Marketing Officer at TechStyle Fashion Group. Previously, he was CMO, head of marketing & content for MySpace during its growth from 25 to 110 million users.

SEE ALSO: Lab-grown diamonds are about to be everywhere

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The man who created the alkaline diet, a bogus eating regimen based on the idea that certain foods cause your body's pH levels to become acidic, faces up to three years in prison, the BBC reported.

Robert Young, who wrote the book "The pH Miracle," claimed that diseases were caused by acidity in the blood, which influenced one of the most popular food writers in the UK, Natasha Corrett. Young was convicted last year on two charges of practicing medicine without a license after he was found to have bought his doctorate from a correspondence school, according to the BBC.

The alkaline diet gained some traction after Kate Hudson lauded it at this year's Golden Globes as the way she stays in shape, but the idea has been around for a while. The idea behind the alkaline diet is that certain foods like meat, wheat, and sugar cause your body to produce acid, which leads to health problems such as bone loss, muscle loss, and back pain.

But what you eat has very little effect on the acid concentrations in your blood. As my colleague Jessica Orwig reported, blood pH levels hover around 7.4 — neither extremely acidic (pH level of 0) nor basic (pH level of 14).

While what you eat can affect the acidity of your urine, your kidneys work hard to keep your blood pH levels steady. One small study, for example, found that a diet high in protein and low in carbs had a strong effect on urinary acidity but appeared to cause very little change in blood pH.

The BBC reported that Young advised a woman who was dying from breast cancer, British army officer Naima Houder-Mohammed, to pay him thousands of dollars for his alkaline treatment, which predominantly consisted of baking soda administered intravenously. According to the BBC, Houder-Mohammed and her family ended up paying Young more than $77,000 (£62,700) for the treatment and his advice.

Houder-Mohammed stayed at Young's facility, the "pH Miracle Ranch," for three months, according to the BBC, until her condition worsened and she was taken to the hospital. She died at age 27.

In 2011, the Medical Board of California began an investigation at Young's ranch, where it discovered that none of the 15 cancer patients Young treated there outlived their prognosis. One woman died from congestive heart failure after being given 33 intravenous sodium bicarbonate drips over 31 days at a cost of $550 each, according to the BBC.

The San Diego Union-Tribune reported in March that Young would be retried on other charges and also faced another civil lawsuit brought by a woman with stage 4 cancer who claimed he advised her against medical treatments in favor of his remedies.

SEE ALSO: A dietitian put 2 daily meal plans side-by-side to show the shortcomings of counting calories for weight loss

DON'T MISS: Everything you need to know about the extreme diet Kate Hudson claims gave her the killer abs that stole the Golden Globes

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NOW WATCH: 6 'healthy' eating habits you are better off giving up

The INSIDER Summary:

• Kate Hudson is in amazing shape.
• Pilates is her go-to workout.
• She eats a vegan diet 2 - 3 days a week and eats meat on the other days.

Kate Hudson’s abs aren’t only made in the kitchen.

Although Kate Hudson is pretty busy being an actress, mom-of-two, and the founder of Fabletics, she still manages to keep her body in impressive shape. From participating in workouts that she actually enjoys to eating the foods that help her power through her day, Kate is all about balance and moderation. Read on to find out how the Golden Globe winner keeps her body looking and feeling its best all year around, and then check out these 50 Best Weight Loss Tips to help jumpstart your own goals.

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The INSIDER Summary:

• Kate Hudson traded in her blonde locks for a buzzcut.
• The actress shared that she was shooting a secret project with Sia.
• Hudson also dyed her hair and eyebrows dark brown.
• It's unknown when the actress shaved her head but her Instagram hints at early July.

Let’s admit it. With all the faux bangs, hair extensions, and pixie wigs going around, we’ve become hair cynics when it comes to celebrity hair changes. So when someone like Kate Hudson shaved her entire head of golden-blonde locks into a badass buzzcut, red flags immediately go up. Is the 38-year-old’s hair hiding underneath a super-duper tight wig cap? Is this the work of some hair CGI magician? Well, turns out that Hudson’s buzzcut is the real deal and we’re just as shook as you are.

Fans first caught a glimpse of the actress’s new do on Tuesday as she was shooting a scene for a secret project with Sia. Not much is known about Hudson’s role other than it was juicy enough for her to shave her envy-worthy locks, and that the project also includes Sia’s frequent muse, Maddie Ziegler. Along with the buzzcut, Hudson also seemed to have dyed her hair and eyebrows dark brown, a departure from her natural ashy blonde.

The one-time Oscar nominee isn’t the only star to go sans all hair recently. Since shaving her head in April, Cara Delevingne has been making rounds proving that supers-short hair can be cool and versatile AF. In March, Kristen Stewart also made the jump to a platinum-blonde buzzcut, which has grown out into super-’90s frosted tips. 

While we don’t know how long Hudson’s had a shaved head for, her Instagram might give us some clues. Since early July, the actress has been hilariously cutting off the top of her head when taking selfies, making us wonder if she’s been buzzed this entire time and just wasn’t ready to show the world. Be buzzed and be free, Kate.

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The INSIDER Summary:

• Kate Hudson revealed that her best workout hack came from shaving her head.
• She admits that it "cuts down on the time spent post-sweat."
• The star also revealed that her brother, Oliver Hudson, is her support system for when she may be feeling insecure.

Kate Hudson knows a thing or two about working out: She even has her own athleisure empire in Fabletics. But as Cosmopolitan‘s October cover girl, who is featured in a gorgeous ’70s-inspired bodysuit, revealed to the mag, her best workout hack came from a rather unexpected source.

As the 38-year-old dished, it’s actually her newly shaved head that helps her sweat it out — literally. “Cuts down on time spent post-sweat,” she admits.

While she didn’t get into the nitty gritty deets about how she feels being part of Hollywood’s buzz-cut club, she did reveal the one person who helps her out should she ever be feeling insecure. That favorite advice giver is none other than brother Oliver Hudson, who the "Deepwater Horizon" actress says she regularly calls for some laughter therapy and words of encouragement. The business mogul shared his best words of advice, saying, “‘Nobody cares! ‘There’s about seven plus billion people in the world who don’t give a sh-t.” Preach!

It’s that type of carefree attitude that led to some of her happiest moments in the last year. “Working with Sia on our special project ("Sisters") and knowing that not matter what, I will always have a lifelong friend in her,” Hudson said. What a beautiful person.”

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The INSIDER Summary: 

• Kate Hudson is growing out her brunette buzzcut and it looks amazing.
• She showed off her shorter hair while walking the red carpet this weekend.
• Hudson told Ellen Degeneres that short hair is not as low-maintenance as she expected.
• She also joked that she's planning on bringing mullets back.

Although the lob may be the hairstyle of the moment, Kate Hudson is proving that a buzzcut can look just as chic and trendy.

The actress stepped out this weekend with her buzzcut slightly grown-out — which we first spotted on PopSugar— and proved that she doesn't need her signature long locks to look as stunning as ever.

Though she looks amazing, Hudson revealed during a recent appearance on The Ellen Degeneres Show that shorter hair isn't as low-maintenance as it seems.

"I'm starting to handle the first awkward stage of the growing out," she told Degeneres. "There are pieces sticking up and I have to put it down with product."

It looks like she's finally made it through that "awkward phase" and figured out a way to give it a sophisticated look that suits her face perfectly.

She also doesn't seem too worried about what her boyfriend, Danny Fujikawa, thinks of her new look. When DeGeneres commented that "some guys don't like women with short hair," Hudson fired back with "I hope our relationship can transcend hair."

Though her hair is still relatively short, it's come a long way from the super-close shave we saw back in July when Hudson uploaded this sneak peek of her upcoming film project with singer Sia.

As for what's next for the "Mother's Day" actress, she has a rather surprising plan to bring back a retro style.

"I was thinking of bringing the mullet back," Hudson told Degeneres.  While it's hard to imagine the glamorous actress with a mullet, we're sure she could somehow make it look fantastic.

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This year brought plenty of surprises, especially in the world of celebrity hair. 

While celebrities like Bella Hadid and Khloe Kardashian helped make it the year of the lob, Kate Hudson and Kristen Stewart proved that buzz cuts can also be super chic. And though Selena Gomez and Kim Kardashian West made blonde the hair color of the year, others like Bella Thorne and Paris Jackson went against the grain by going darker.

From chopping off inches to changing the color, here are the most drastic changes celebrities have made to their locks in 2017.

Katy Perry

Katy Perry had one of the most dramatic hair changes of the year when she chopped her hair into a pixie cut back in April. She opened up about her decision to change her hair during a 24-hour live stream to promote her album "Witness."

Kim Kardashian West

The Kardashian-Jenner sisters are no strangers to hair transformations, and Kardashian West had one of the best of the year. She dyed her hair an icy shade of blonde in September and continues to rock the look, even with her roots on display.

Kylie Jenner

• Kate Hudson's hair has grown out into a super chic pixie cut.
• The actress debuted the look while walking the red carpet at the 2018 Golden Globe Awards.
• Hudson previously shaved her head back in July while filming a movie with Sia.

It looks like Kate Hudson is becoming Hollywood's biggest hair chameleon, and her appearance at the 2018 Golden Globe Awards is further proof that she can rock any style.

The actress shaved her head back in July while filming Sia's upcoming film project "Sister," and she had been letting her natural brunette hair grow out into a short, spiky 'do for a few months now.

Now that her hair has grown into a slightly longer pixie cut, her signature blonde locks are back and more stylish than ever. From the look of her Instagram, it appears that Hudson switched back to blonde in December.

She paired her new short style with a thin headband to add a little volume, and wore a stunning sheer black gown by Valentino. Hudson was one of many attendees who wore black to the awards ceremony as a show of support for the "Time's Up" initiative against sexual harassment.

Hudson previously talked to Ellen Degeneres about the awkward stages of growing out a buzzcut, but it looks like she's handling the transition flawlessly.

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• Rihanna is planning to launch a lingerie line with TechStyle, Fabletics' parent company. 
• A source told WWD that TechStyle hopes the Rihanna deal could put the company in a good position for an IPO. 
• TechStyle's current best-known brand is Fabletics, an athleisure line backed by Kate Hudson that was hit was a scandal in 2015 after some customers called its membership model a scam. 

Rihanna has reportedly signed a deal to launch a lingerie line that could been a major win for Fabletics' parent company.

The singer has struck a deal with TechStyle Fashion Group, WWD reported on Tuesday. According to a source, TechStyle has been working on the project for more than a year and sample lingerie products have already been produced. 

TechStyle, formerly called JustFab Inc., is the parent company of membership-based brands including Kate Hudson-backed athleisure brand Fabletics, FabKids, JustFab, and ShoeDazzle. The company did not respond to Business Insider's request for comment on the reported deal. 

Rihanna's involvement could be a crucial boost for TechStyle as it considers an IPO, a source told WWD. 

The singer is on a roll in the retail industry right now. Last year, Rihanna launched an instantly-successful makeup line called Fenty Beauty. The brand was a buzzy, viral hit — something that TechStyle could use right now. 

TechStyle's best-known brand currently is Fabletics, which was cofounded by actress Kate Hudson, who also serves as a spokesperson for the brand. 

In 2015, Fabletics was engulfed in scandal after being slammed for its membership-based business model. Customers claimed they were tricked into signing up for memberships that were difficult to cancel, in addition to being charged with surprising fees.

The company attempted to reverse the narrative, doubling down on customer service and revising its cancellation processes.  It also changed its name to TechStyle in 2016. 

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